December 5, 2014

Carla Rieger

Carla is a a speaker, communication & leadership coach. Check out what she has to say about her experiences with her soul purpose.

Q. Can you please tell us a little about who you are, what you do for work right now, and what you do?

I help people become speakers and get out there speaking, teaching, training, facilitating, guiding others with their expertise.

I noticed that what made difference in really helping people get into the flow and not being so overcome without skills is to get in touch with their soul’s purpose and when fused their message with that and to be really clear with others about, in certain translated terms, what their mission, their purpose is on the planet.

I know I shouldn’t be really magnetized in for people, just the ideal kind of people they were, I think meant to work with.

Q. Essentially, would it be a good summary to say that you were a speaker coach and a leadership coach? Is that right?

Yes, speaker, leadership communication coach. I help you with your speech.

I help you with what you put in your web bio, what you might put in your social media profile and really putting your soul’s—helping you get clear on it but also then crafting it into a message where people can really get it.

Often those are true stories and just really talk and having to go through that process yourself. I used to take people on life purpose retreats a long time ago, back in the Yucatan in the 90s. After doing that for years, I’ve decided to combine those two and the combination of them has proved very fruitful for people.

Q. How would you define the idea of a ‘soul purpose’? What do they mean to you when you hear those words?

I think you decide, at some soul level, you’re going to come down into a body and you’re going to go after certain goals.

You’re going to learn certain things and you’re going to give back to others in a certain way. That if you don’t get clear on what that is or you don’t start living that, I think life gets a bit gnarly.

I think people can get—I think their creativity can end up becoming destructivity and I think it’s at the core of things like addiction, health issues, bad relationships, and feeling of quiet desperation that so many people feel like they have.

I love that phraseology. Someone had a quote about the majority of people living lives of quiet desperation.

Yeah. That’s a famous quote.

Q. Do you know what your purpose is?

Yeah. It’s interesting, I don’t want to say absolutely just because there’s always more to unfold. But at this point in my life, I feel like I’ve done so much indirect from purpose that I feel like a part of my purpose is to really help people uncover their purpose and communicate it in an effective way and really help people.

I also feel to help others become a teacher of teachers. I feel I’m in that part of life where I need to mentor others to do what I’ve been able to do and get out there more. So I’m really feeling called to that especially in the last couple of years.

Q. Do you think that everybody has a soul purpose?

Oh yes, I think they do, even cats and dogs.

Q. You mentioned you’ve done a lot of internal work to get to where you’re at. Can you explain what your process was to get to where you are right now?

I’ve done probably a lot of things that many others have done. I’ve gone on the retreats, I’ve done the silent meditations and I’ve gone into it through voice dialog work where you talk with your soul back and forth like you’re in a play, where I go, “Carla, what’s my soul purpose that’s so calling?” Then it would answer me. I figured I asked enough time throughout the years and kept track of it all, kept saying the same thing.

Usually it always came down to same thing. I did even more mainstream traditional things like “What Color is Your Parachute?” Those were processes where you uncover what your most meant to.

I actually started my whole career at 19 years old in a career center helping people find their career. At the same time, I started doing a lot of service; spiritual work and meditation and I thought, “Ooh, those two intersect somewhere.” So I think that’s why I ended up in the life purpose work.

Q. That’s interesting. It’s almost like an evolution of that “What Color is Your Parachute?” So do you think, in terms of your purpose, you’re living it in your day-to-day life? If so, how do you know?

That’s a really good question. I think I go into it for a while and then I notice I get of track, which I think happens to a lot of people. Sometimes when I hear that I’m supposed to do, there are these other parts of my inner committee.

If you know what I’m talking about, with the inner committee that goes, “What? No way! I’m not going to do that. That just doesn’t look like it’s going to make me any money. That just sounds like people are going to think I’m loony. They’re going to go against. After all the stuff I’ve built up, I’m not going to throw that away to go on that path,” and I go, “Well, I’ll keep thinking about that life purpose.”

Then months go by and I notice health issues coming up and this sadness inside. I realize I guess I have to listen to that and hold down to it. So I find it’s quite a process that getting all my inner committee on board and really having them see the visionary part of me, supporting that visionary soul purpose part of me instead of fighting it, getting us all on the same page.

Q. What impact do you feel that there is on one’s finances regarding your soul’s purpose work? Do we have to choose between money and passion? What’s your take on that?

That’s always a good question. Sometimes I think that you just have to get a little more creative.

I find sometimes I just need to think outside the box and draw up a lot of my beliefs about what is possible in my life because sometimes I have made money doing things that I wouldn’t in a million years think that would bring me income. But then other times I’ve gone down these roads thinking I’m going to go after this thing that’s for sure going to make me money but it’s off purpose so it doesn’t work. It crashes and burns.

So I do think there’s a way and I think that’s part of our soul purpose.

I do think that there’s this whole thing where you can only do one or the other, but at some point, I think you need to merge the part of you that’s in this physical world.

You have bills to pay and you have to live your purpose. Maybe that’s part of your purpose – to see how to combine them and not go off on this beautiful tangent of soul purpose and not eat. Maybe it’s part of that game we’ve signed up for to find out how to do it and maybe you spend your day doing something that makes money in the real world that you infuse it with your soul purpose.

I’ve worked in organizations where people’s job is to be a corrections officer or to be in an accounting firm and maybe a job you think, “Oh how that would be my dream job.” But if you’re in touch with your soul purpose and you put it in everything you do, then you can feel alive and on purpose, even though you’re not painting in France.

Q. What’s a decision or action that you made in the past, that got you on course, that you would make again?

Oh that’s good question.

Well, starting my own business. I started my own business at 29 years old and it was very scary to do that. Even that was really hard in the first two years. I’m very glad I did because I’ve spent my whole life mostly working for myself and it’s given me a ton of freedom and creativity that I wouldn’t otherwise have.

Q. Did you feel overall encouraged or discouraged by your community in finding your own purpose?

I felt encouraged. I actually come from a family where my mother was very much into all that kind of stuff. So that was useful, I was encouraged.

I was used taking things like the things I did inquiry and conspiracy conference when I was 16 years old, doing my tarot cards to help me understand archetypes getting my life.

So in that way, family-wise, I felt very supported. I didn’t feel supported in terms of maybe more mainstream people in my community thinking that I shouldn’t go out there. But in the end, I did. That didn’t stop me.

Q. What has been hard? What are some of the challenges that you’ve encountered transitioning into your soul’s purpose? What obstacles did you face?

I would say it’s that some inner committee members don’t want me to do that. I don’t even know if they’re totally inner committee members or just some programming you pick up from society that says, “You’re not supposed to be happy. You’re not supposed to be fulfilled. You’re supposed to be—“

You heard that Protestant work ethic that I grew up in? It’s just like, “Unless you’re struggling, you’re pushing, you’re striving, and you’re just barely making it, somehow you’re not a good person. That somehow if you were happy and fulfilled, then you must be doing something illegal or corrupt.”

Q. So how do you deal with the tough times on an emotional level? What are some of your coping skills that have really been helpful?

Well, I need to put aside time every day to be in touch with my soul or whatever you want to call it.

I always treat it like a—I start a dialog with it, just like you would a good friend. If you put time and energy into a good friend or a romantic relationship, it grows and it thrives. But if you ignore it, it tends to work against you. I even notice at times when my life gets better, it’s on putting in that dedicated time. Sometimes I’ll put hours in everyday to just dialoguing with that part of me or going for a walk in the woods to just be silent and being with nature and be with that.

Other times I get too busy and I go, “I really don’t have time for that.” The resistance comes up but I don’t want to listen to that because it can be scary sometimes hearing what your soul wants you to do. So I count with really good reasons why I still have time for that. Then my life starts to go down. Health, energy, vitality, happiness – it all goes down.

So it’s that constant dedication. It’s quite commitment. I understand why people have trouble with it because I certainly do. I have compassion for myself and my clients as we try to continue to direct our focus back to that.

Q. What’s different about you now that you’re living in your purpose versus when you weren’t?

My health is better. I do notice a difference. I used to have a lot of allergies and a lot of tension on my body. So that is less; not gone, but it’s less. I find that I’m happier and I find that I’m more at peace with things.

When things go wrong or go off or there’s pressure of deadlines, I don’t get freaked out by them.

Q. How then has your impact on the world changed since you’ve been living in your purpose?

I do notice that if I include the purpose work in—if I’m doing it for myself and I’m helping others, everything gets better.

I find my clients get to feel this deep sense of the work that we did was really, really valuable. They would refer me more. I get more clients. I see their lives changing in bigger, more powerful ways. Some people are more open to go on that journey than others, but those who have really gone on that journey had their whole lives changed.

That’s of course very satisfying for me to feel like I’m making a difference for people that way.

Q. Can you explain your perspective on the relationship between living in your soul’s purpose and work? Can they be separate?

That’s a good question. I don’t think they’re meant to be separate. As I said, I think that you could do any job and bring your purpose into it. I think that’s what we’re all meant to do.

Sometimes it’s a little bit tricky as to figure out how. I have certainly been in a position to help people find that meshing of the two ones. You have to really think outside the box and you have to really spend that time connected to yourselves so that the weird politics of your work environment and the pressures and the stresses don’t either way eat you.

Q. What would you say are the ingredients for success or a prescription you would give people who are on this journey trying to find their soul’s purpose?

Like what I said before, I think if you could just put aside some dedicated time every day, which many people do into contemplative practice that works for you. Some people it’s journaling. Some people it’s walk in nature. Some people it’s meditation.

It’s just that time where you push aside you that will-full “I got this yang energy of creating it out there,” but just that time of quiet and integration, that there’s things going on at the unconscious and just let yourself go in there to mulch. As I said, you turn all over going to the winter of your being and let yourself integrate and have quiet enough time that you can hear those deeper truer voices. I think you do have to push aside—

Just like going to the gym, you have to build the muscle and continue to build the muscle. You can’t do it once. Do it where it can work often and think you’re done. Even if it were like 15 minutes every day, it would be good. Sometimes that’s all I do. I go, “I have 15 minutes. I’ll just sit here 10 minutes.” That’s all I’ll do and I think it’s better than skipping it.

Great words of wisdom Carla. Thank you so much for your insight and for sharing some of your journey with us, as well as your words of wisdom on what it’s like for you personally with your own purpose as well as working with your clients.

In terms of getting in touch with you, anybody watching this video who might want to learn more about what you can do for them or how to get a hold of you, what’s the best way to do that?

They can go to I work with the change artists of the world here to bring their soul purpose into a creative, meaningful, and also lucrative professions or your own business.

I also have a particular free webinar called “Speak Your Purpose” and it’s at If you go on and go there and get a taste test of what I do, you’ll go through a process of learning your purpose and then craft and see how you could actually put that into a linked in bio or into a story that you would tell when you’re talking to your prospects.